All too often, content on the web tends to sound highly boring and formulaic. It can be hard for content writers to keep coming up with original and engaging posts and articles, particularly as they face the pressures of unforgiving deadlines. You’ve probably experienced this before, whether you write copy or hire copy writers: the content just doesn’t sound real or useful or engaging. Some writers try to compensate with highly original and whimsical writing, but you don’t want your site to be so original that it’s weird and off-putting. Web content is supposed to drive traffic to your site, not turn it away! Don’t you wish that you could make your site sound both entirely professional and completely unique?
Enable Web Design’s Dominic de Souza, expert brand strategist , has put together a simple four step strategy to ensure distinction, tone, and life into your content. Follow his advice, and you’ll never sound formulaic again!