We all have in mind the brand that we can best associate ourselves with: be it a go-to store of great finds or our favorite brand and product. For one thing, it is because we have a great experience with them. As such, experiencing a brand is important to create meaningful connections with customers.
Good thing, leading marketing experts have come up with a way to let your target market experience your brand through a process that is commonly called as , experiential marketing. This approach allows your consumers to feel and experience your brand. It is the best way to promote engagement with consumers, create bond and customer loyalty. There’s just everything advantageous about experiential marketing.
Industry leaders have also agreed with the usefulness and profitability of experiential marketing. Indeed, there is a growing demand for experiential marketing worldwide in the current year. In Asia alone, about 10% there is a recorded 10% growth in company’s demand for experiential marketing services.
If you’re not yet on board this new trend, here is your chance to get started. Learn the basics of experiential marketing in this infographic from M2Live.