Nowadays websites boasting a feedback button on the side or at the bottom of the screen are quite common. You may have come across a few when shopping online. At other times, a feedback form will pop onto your screen during or after making an online purchase. This data is quite important to modern businesses. The feedback comments are analysed to improve services, products or the website itself.
Perhaps you have provided feedback to your favorite or not-so-favorite businesses yourself, and perhaps you have even noticed how business have improved their operations accordingly. As a feedback management platform provider, we have recently conducted research into the frequency of consumers providing feedback online. Given the time of the year, we thought it would be appropriate to study how much more (or less) consumers are willing to provide feedback during the holiday season in comparison to the rest of the year.
The data indicates that the holiday spirit impacts every industry differently. While you notice remarkable increases in the volume of feedback data provided by consumers in certain industries, in other industries the impact is negligible or even non-existent. Regardless, the recipients of customer feedback will analyze and study the data to improve their services and prepare for the next holiday season
Infographic Source: https://mopinion.com/a-closer-look-at-holiday-feedback-volumes/