Pick color wisely it can make your brand visible. Color is an important element for creating visual identity for your brand. Every color lays out a deep meaning behind it. It creates the perception of your brand among audience. Color Psychology is one of the best branding tools for your brand. Color makes you brand recognizable, red is a color to show boldness, yellow can show clarity, purple can create a imagination feel, blue can convey the feeling of dependability wherein green can show growth and elegance.
Sit back, understand the background of your brand and then choose the color accordingly. It reflects the portrayal of your brand. It is one of the creditable things for your brand that improves the conversion rate thus, select it effectively. Create your brand identity by choosing the right color it will increase brand value and customer engagement automatically.
Infographic Source: https://vowels.ae/colours-and-their-role-in-brand-identity-building/